Economic sustainability of environmental sustainable businesses

Environmental sustainability has become a minor goal that businesses want to achieve today in order to contribute to the environment, society and also as a point to attract more consumers and higher market demand. Some businesses takes environmental sustainability as a business opportunities, the provided service contributes become the process of sustainable. In the article written by Keefe Harrison and Nina Goodrich, the idea of difference in intent vs action is applied in environmental sustainability, which is “designing for recyclability vs ensuring the successful recovery of valuable materials” (Harrison and Goodrich, 2017).

In the article, there are two companies listed - the recycling partnership and sustainable packaging coalition are both focusing on ensuring successful recovery of valuable materials. Harrison and Goodrich share the idea of circular economy and the reason of these type of companies. These companies focus on deliver recycled feedstock to manufacturing to gain profit which restarts the cycle of the products (Harrison and Goodrich, 2017). It creates a Circular Economy which contributes to economy sustainability. The article propose that these companies should cooperate or vertical integration between businesses could occur in order to achieve a successful circular economy system which could maximize both profit and operation.

I believe that enhance circular economy is a good idea for recycling companies in order to achieve economy sustainability. As the businesses sizes growth, there are more opportunities and resources to be invest into research and innovation which would improve the overall service or good. These improvement would contribute to environmental sustainability.

Harrison K and Goodrich N. (2017, March 20). A Circular Economy: You’re not in it alone, so why go it alone?. SustainableBrands. Available at: http://www.sustainablebrands.com/news_and_views/next_economy/keefe_harrison/circular_economy_you%E2%80%99re_not_it_alone_so_why_go_it_alone (accessed May 14, 2017).