Sustainable Company

Business refers to a commercial operative. The main purpose of companies or businesses in any scale is to maximise profit and increase market shares. In terms of sustainability, business would prioritise in their individual economic sustainability. As the scale increases, large scale businesses would have dramatic impacts on the economic sustainability of a country or even the world. Businesses also have impacts on social and environmental sustainability while this fact is regarded by many businesses. The products, reputations and promotions of a business are all connected to social and environmental aspect as well.

In recent years, there are more businesses, both large and small scales start to address to environmental issues and social challenges. However, it would require a shift in their thinking. The introduction of science-based sustainability goals provides a guideline for businesses. Business would need to overlook the entire ‘system value’ (Sutton 2017) in order to determine the break- even points between different aspects.

According to the scientific framework, the standard for a sustainable company has risen, creating less harm is not enough. The report suggests that business would require a fundamental change in their operation and think in order to achieve this difficult goal (Sutton 2017). It is important for a business to understand their impact on environment and society and their actions should be considered. By adopting a science into business strategy would provide a clear understand the social and environmental challenges in a business model. One of the difficulties for business to achieve better is that the benchmark for a sustainable company is undefined (Sutton 2017). According to Martin Rich, there is no clear definition of sustainable companies and he encourages that business should focus on ‘tomorrow’s required practices’ instead of the best current practices.

I think that it is important for a business to understand their impacts on the environment and the society. I believe that large businesses should be the pioneer in transforming into sustainable practice since they have the largest impacts. These impacts are not included in reducing carbon emissions and creating no pollution. I believe the messages that carry out their customers are the most important where the large business as a role model and affects the individuals. I believe that would be an important factor as a sustainable company.

Sutton Jeff, (2017, May 2), Measuring True Impact: Why Science Is Redefining Our Definition of a Sustainable Company. Available at: http://www.sustainablebrands.com/news_and_views/new_metrics/jeff_sutton/measuring_true_impact_why_science_redefining_our_definition_s (accessed May 2, 2017).